ICFF Promo Video & Journal

As part of our first time to show at ICFF next month, we wanted to create a small video to show the LOFTwall divider, it also happens to be one of our new 6' wide versions. In addition to this video we have created a couple more to show the assemble time and process to setup the LOFTwall. To see these videos go to www.youtube.com/LOFTwall

To document our ICFF launch and experience we are going to create a video journal of our journey before, to and during ICFF , we hope to share a unique perspective into creating a new product and the process behind it.

Inspired by loft living

The inital concept for LOFTwall™ came to me about 10 years ago while living in a small loft space in dallas. I had lived in small spaces before, while in college several of us shared a small house and we made use of traditional shoji style screens, the 3 panel versions. They seemed to work fine but always had a larger foot print to allow the unit to stand up and you couldn't make them a complete straight wall/screen(or they would fall over). My experience in dallas lofts was what let me to see the need for a low profile, modern designed divider wall that could be customized to suit a variety of interior styles.


Many of the loft spaces in dallas(and other newer converted buildings) can be pretty bare, an open room with a kitchen in one corner, a bathroom monument, and the rest of the space was pretty open, with maybe a building column oddly located in the space(see previous post for a typical floorplan)...it became evident that upon entering the space, you could see everything form the doorway, which isn't very private or formal. One of my friends who lived in the same building, had devised a system of rods and panels to build a visual barrier to section off his sleeping quarters, from the rest of his space, it was a challenge because you were not allowed under the lease to attached or create permanent walls in the space.

From these experiences, I wanted to create a divider that would allow for a variety of ways to use it and to modify its aesthetic design to work in almost any space, or as your design influences change you can can change it. With a family of materials you can use translucent panels that allow light to transmit into the space, or opaque if you want less light in the divided area.

Enhancing small spaces with room dividers

It's great to live in the heart of a city like Chicago, New York or Boston, there is so much culture, history, restaurants and things to do. The major trade-off is that your living space may be on the small side. It's typical in metropolitan or urban areas that live-in lofts will be one large room or space, either due to the age of the building or the way the floor plan was created when the building was converted from industrial use. This open space is great but can be a challenge to live in once you occupy the space. If your like me, your collection of living elements(furniture, odd things) can become overwhelming in one open space. It is our human nature to segment space for living, whether the space is for sleeping, relaxation or working. We want to surround ourselves in an environment that is conducive to a particular activity, not to mention if you have a roommate or significant other that needs their personal space.
Free standing room dividers are an great solution to address many of these concerns. Most are lightweight and easy to move and reposition as you need to in your space, they can provide privacy to a bedroom area or personal space, hide that cluttered corner of your loft with the unpacked boxes. Whatever the reason, a room divider is a must for living in a loft or open space.